Hardwood, tile, carpet, LVP — where, when, and which builder.
Flooring is late-cycle (drywall has to be up) but spec is locked at permit. PermitFocus surfaces residential new-construction permits weekly so you're contacting the builder while the spec is still negotiable.
How flooring contractors and distributors use PermitFocus
Three-step workflow most operators run weekly:
- Watchlist counties + builders in your service zone.
- Filter the builder directory by permit volume to find the production-builder accounts that move real flooring SKUs.
- Track outreach by region + rep in CRM-lite.
What flooring contractors and distributors get from PermitFocus
The specific surfaces flooring contractors and distributors use most:
Match SKUs to builder spec cycles
Production builders cycle flooring specs annually. Builder velocity tells you when they're hot — and when they're slow enough to be open to a spec review.
Find the small/custom-builder long tail
Custom builders drive premium-floor SKUs. They're harder to find. The directory lists everyone with a license, not just production builders.
Distribution-hub planning
Flooring ships heavy. Drive-time analyzer maps the cost-efficient distribution zone for each candidate warehouse location.
Defend against builder consolidation
When a Lennar acquires a regional builder, the directory + cohort surface will show it. Get ahead of the relationship transition.
See what's happening in your trade right now
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