Doors, windows, and the builders who specify them.
Window and door specs get locked early in the build cycle. PermitFocus shows you which builders are issuing permits, where they're building, and which products they typically spec — so your AE is having the right conversation, with the right person, at the right time.
How doors & windows operators use PermitFocus
Three-step workflow most operators run weekly:
- Watchlist all builders in your distribution zone — windows ship far but pricing is regional.
- Use the cohort analysis on county pages to find builders new to a market.
- Track product-spec conversations + sample drops in CRM-lite, with follow-ups by builder.
What doors & windows operators get from PermitFocus
The specific surfaces doors & windows operators use most:
Get in front of spec decisions
Spec lock happens at permit + slab. Our data catches builders at permit. You catch them before the spec is final.
Identify the right BAM (Builder Account Manager) assignments
Builder directory + permit-volume data lets your sales ops match BAMs to builders by territory, by volume, by relationship strength.
Manage the dealer-direct vs builder-direct mix
See which counties have heavy production-builder activity (builder-direct) vs custom + small (dealer channel). The score breakdown tells you.
Track new-market entrants
When a national builder enters a new county, the cohort analysis lights up — drive a BAM to that market before the competition does.
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