ROI calculator

How many leads pay for the subscription?

Drag the sliders. We'll show you the break-even — the number of new permits you'd need to convert to one new customer for the subscription to pay for itself.

Your inputs

Annual permits in your target markets

A typical Florida county has 500-15,000 single-family permits/yr. Hillsborough = ~6,000. Harris TX = ~15,000.

Builders you'd close per 100 contacted (%)

Cold conversion in trade sales is typically 1-5%.

Annual revenue per closed builder ($)

Lifetime value, not first-year. LBM operators typically run $15k-200k/builder/yr.

Gross margin on that revenue (%)

LBM gross margin tends to be 18-30%; trade contractors often 25-45%.

Your outputs

Break-even

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Builders you need to land in a year to cover the subscription cost.

Annual subscription cost

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Pro plan, annual savings included

Gross profit per closed builder

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Revenue × margin

If you contact every builder in market

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Theoretical max — assumes you reach every builder, conversion rate holds.

This is a back-of-the-envelope model — not a guarantee. Real ROI depends on your specific catchment, the trade, the season, and how aggressively you work the data. We've found these inputs are roughly representative of LBM and trade-contractor sales economics. Run your own numbers and tell us what you find.

Run the numbers, then run the trial.

14-day free trial. No credit card. Pick your trade and your states, get a real dashboard for every market.

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