What's new in PermitFocus

Recent shipping updates. New features, new data sources, new content surfaces. Built primarily in long autonomous sessions — most weeks ship 10+ improvements.

May 11, 2026

Nationwide SEO + lead-magnet + email automation

3,932 SEO landing pages went live — per-county (3,022), per-builder (782), per-state (51), per-trade (8), state quarterly reports (51), plus the editorial blog and marketing pages.
Public sample reports for all 3,022 US counties — was limited to 10 demo counties; now any county is open at /sample.html?fips=XXXXX.
Lead-magnet email capture on every county SEO page — "free weekly permit alerts," captured into the funnel.
5-email trial onboarding sequence (day 1, 3, 7, 11, 14) with activation-driven content per touchpoint.
Weekly permit-alerts cron sends real BPS + county data to lead-magnet subscribers automatically. automated
Per-county OG meta tags + JSON-LD schemas — social shares render correctly on LinkedIn/Twitter; rich Google snippets.
5 editorial blog posts targeting high-intent search queries (find-builders, drive-time-vs-radius, BPS-data, builder-scaling-signals, picking-next-yard-location, replace-vendor-data, plus the why-we-built post).
Per-trade landing pages with hand-written copy for LBM, roofing, HVAC, plumbing, concrete, doors+windows, paint, flooring.

May 10, 2026 (afternoon)

Workflow surfaces + sales tools

Cold-outreach generator at /app/outreach (admin only) — auto-fills personalized prospect emails with real permit data + builder names. admin
Personalized trade-fit scoring — every builder gets a 0-100 fit score against your trade focus, with breakdown by volume + growth + spread + alignment.
Sales territory dropdowns threaded through dashboard, pulse, and call list. Saved selection persists across pages.
Custom rep territories — build named multi-county selections with rep name/email attached.
Builder cohort analysis on builder profile — when this builder first entered each market.
Subdivision → builder backlinks — primary-builder names on subdivision pages link to that builder's profile.
Builder velocity chart on every builder profile — 24-month MoM permit-pull with last 3 highlighted.
Saved searches with three query kinds (builder threshold / new entrant / subdivision recent).
Public-share watchlist links — generate a read-only share token for any watchlist.
API access at /app/api — generate API key, three v1 endpoints documented + working.
PWA install — service worker + install prompt across all customer pages. Works on iOS Add to Home Screen.
First-time product tour on the dashboard for new trial users.

May 10, 2026 (morning)

Communities + builder data

43,663 platted subdivisions across 6 FL counties (Hillsborough, Orange, Polk, Pasco, Lee, Manatee) — names, polygons, plat dates, acreage, developer names where available.
Build-out % surface — point-in-polygon spatial join of permits to subdivision polygons.
Lot count estimation from deeded acreage (~3 lots/acre for SF residential) for counties without explicit NUM_LOTS.
Slack webhook integration for weekly pulse summaries pushed into team channels.
Live ingest scheduling via 5 launchd plists (permits daily, subdivisions weekly, Slack pulse Monday, digest daily + weekly, permit-alerts weekly). automated
Email verification + password reset via magic links with single-use tokens.

May 10, 2026 (early)

Multi-state + brand refresh

Nationwide rollout — Census BPS ingest now covers all 50 states (3,022 counties, 760K+ permits/yr).
Brand refresh — earthy green / cream / warm orange theme; parcel-grid brand mark; refreshed OG image; favicon + apple-touch-icon set.
Onboarding flow — pick trade focus + subscribed states on signup; redirects through dashboard.
Admin dashboard at /app/admin — signup funnel, trial health, MRR, ingest run status, top counties.
Pricing tiers set at $499 Starter / $1,499 Pro / Enterprise custom.

Earlier — May 7-9, 2026

Foundation

Census BPS ingest pipeline, Florida DBPR licensee registry (140K+ builders), per-permit ingest from Hillsborough and Miami-Dade Accela/ArcGIS feeds.
PermitFocus Growth Score — 6-factor proprietary methodology blending permit volume, trajectory, consistency, migration, employment, and corridor positioning.
Watchlists + CRM-lite + weekly digest email — the core operator workflow.
Location analyzer with drive-time isochrones and multi-site comparison.
Per-county detail page with score breakdown, trend chart, top builders, recent permits.